President & Principal Consultant
C. Ross Berry
Ross Berry is a Chief Executive whose tested and transparent leadership creates a winning culture that drives quality outcomes, profitability and employee, patient, and physician satisfaction. Skilled in startup and turnaround environments, Ross possesses the ability to quickly identify and capitalize on opportunities that enhance operations, financial performance, and community reputation. He offers a rare combination of expertise in hospital administration, physician practice management and value based / population health management. More recently, Ross has added medical school governance to his portfolio by serving on two medical schools boards, one of which he serves as Chairman. He is known for approaching challenges with an open mind to collaboratively design breakthrough initiatives.
A native of South Carolina, Ross attended the University of South Carolina. He graduated with a Bachelor of Science from Francis Marion University, formerly the University of South Carolina at Florence. Ross obtained a Master of Business Administration (MBA) from Kennesaw State University in Atlanta, Georgia. Committed to continuous learning, Ross has earned the professional designation of Board-Certified Medical Practice Executive (CMPE) by the American College of Medical Practice Executives (ACMPE) as well as Fellow in the American Academy of Medical Administrators (FAAMA). Ross’ pursuit of excellence has resulted in numerous awards ranging from eight-time winner of the Medical Group Management Association’s “Superior Performance Award”; J.D. Power & Associates’ “Distinguished Hospitals Inpatient Service of Excellence Award”; the Medical Group Management Association’s “Medical Practice Executive of the Year 2010” as well as the American Academy of Medical Administrator’s “Award of Excellence 2010”.
Ross’ entry into healthcare began in 1991 in Atlanta, Georgia where he was employed by the American Red Cross and worked with the national team to develop the “HIV / AIDS in the Workplace” training program. He transitioned into hospital administration after accepting a position with the Hospital Corporation of America (HCA) to develop their physician enterprise in Atlanta. His hospital experience includes tenures at Emory University Health System, PROMINA – Southern Regional Medical Center, and CEO positions with RegionalCare Hospital Partners, and South Georgia Medical Center. Ross has also served as Chief Executive Officer of two large independent cardiovascular practices in Georgia as well as a full-risk population health management organization specializing in Medicare Advantage (MA) in Florida.
Ross is a licensed commercial pilot with a deep interest in World War II history and aviation. He enjoys playing the guitar and holds a black belt in Chinese Go-Ju-Ryu. He is a PADI International Open Water Diver (SCUBA). Ross and his wife are the parents of three daughters.